Game On, World

In 2012, Nike launched a new LunarGlide series and created a disruptive retail space in a shophouse at Peranakan Place. WE! covered the event on Facebook, crafting content pieces from photos and videos taken inside and outside of the shophouse … Continued

Assemble & Score

As the paramount of all football tournaments hit our shores in 2014, our client, Pepsico, tasked us with a campaign to bring football to Pepsi drinkers. It was not just excitement they were after: it was total engagement, starting the … Continued

Unleash Your X

Being the beverage that brings excitement to the next level, Mountain Dew joins forces with Fox Movies to bring X-Men: Days of Future Past to our Singapore audiences. In this mighty collaboration, Mountain Dew invites Dew fans to Unleash Your … Continued

Seize the Moment

It started off as a digital promotional project; a microsite as the main promo mechanism to verify bottle cap codes from Pepsi Man U promo bottles to give out instant win lucky draw prizes. The goal was to rewarded Pepsi … Continued


WE! were ecstatic when Mountain Dew, who has been with us on a digital and social retainer since 2012, tasked us to launch a refreshing change in the local market. The client wanted to launch not just one but two … Continued

We Run SG

We Run SG Being the social incumbent of Nike Running Singapore’s Facebook Page, WE! keep the content running with highlights like product launches, to motivational listening and responding, to the highly anticipated annual 10K run that’s We Run SG. Instead … Continued